What is PPC Search Marketing?
Pay Per Click (PPC) search marketing is the paid listing ads in search engines. These results are normally found at the top, and on the right hand side of "organic" search results. The main PPC providers are Google, Yahoo, and MSN bing.
All of these PPC search marketing platforms use a bid management system where an advertiser can increase spend on a keyword to move higher up the list of ads and gain maximum exposure. As you only pay if someone clicks on your advert, with the right management, this is an extremely effective way of getting top return on your advertising investment.
PPC search marketing can be used to generate leads, sales or conversions and create stronger brand awareness. PPC is flexible enough to tailor to any existing campaign and show almost instant results.
Almost 90% of all internet users use search engines to find what they're looking for on the internet …and those businesses that appear within the top 10 results of these searches are getting 50% to 70% of the business from these customers.
Search engines are now considered the gateway to the internet where as much as 92% of the UK's online population conduct a search query when searching for their area of interest.
Generally, research shows a lower cost per enquiry than other traditional offline marketing campaigns.