Search Engine Optimisation
i-Logic Media advise on an online marketing strategy which employs both Pay Per Click search marketing and Search Engine Optimisation.
SEO means employing techniques to ensure that your web pages are accessible to search engines, and are focused in ways that help improve the chances they will be displayed as high as possible in the natural listings section of a Search Engine. This is however made difficult by the fact that search engines do not readily publish this criteria, and are constantly changing how they calculate your ranking.
In order to have an effective SEO campaign, some of the strategies that should be utilised include;
- ensuring your website contains truly useful information
- your website is coded to enable the search engines to
access and read the content - includes accurate information in meta data
- ensure site speed is as good as possible
- and where possible you arrange for other websites to
make links to your pages
The i-Logic approach includes;
Current Content & Visibility Analysis
In order to assess what needs to be maintained in terms of content and rankings we carry out an audit.
Content Optimisation
Our optimisation of the website content will aim to maximise the visibility of your content. When optimising the content we look at many different factors.
Technical Level Review
We will review the site to make sure that all the technical elements of SEO are optimised. This will ensure the site is fully search engine compliant and coded according to SEO best practice.
Site Review & Monitoring
Due to the often sudden changing search engine criteria and algorithms that determine a websites ranking, SEO programme’s must be dynamic, and monitored and adjusted constanly. We will review the live site post-launch to make sure everything is correctly implemented and functioning. We will monitor the site on a regular basis to ensure your SEO campaign is as effective as possible.
The result is that your websites 'on-site' & 'off-site' properties are optimised towards achieving higher search engine rankings for the keywords / phrases your target market enters in the search engines when looking for the products & services you offer.