The i-Logic approach to SEM

Our SEM program is one-to-one marketing at its best. Our clients benefit because they are placed directly in front of prospects at precisely the time those prospects are exploring the opportunity to make an investment in their trading tools.

The i-Logic Media SEM team are Google Certified and are dedicated to providing campaigns that entail both comprehensive solutions and micro-strategies within those solutions. Constant monitoring allows the team to adjust campaigns on an ongoing basis in order to maximise efficiency and marketing spends. Our SEM team possesses expertise across numerous verticals to offer unique approaches for: landing pages, keyword selection, bid strategies and other unique plans of action.

Through SEM, we target qualified users and provide tracking that allows our clients to measure their results based on ROI (Return on Investment).

The i-Logic Media Team take a holistic approach to managing PPC campaigns for our clients. Our strategy includes keyword and Ad Creative generation, testing, analysis and optimisation.
i-Logic Media are committed to a development process of constant testing and monitoring.

Our SEM Strategy Includes:

• Concentrates on comprehensive lists of primary and
  secondary terms
• Leverages deep-content URLs
• Uses dynamic titles and descriptions
• Provides detailed tracking
• Optimises traffic based on keyword and search engine
  performance
• Our strategy is designed to increase site
  interaction/enquiry volume while reducing the cost per
  action.