Case Studies
Client Ask The Answer
Industry - Psychic
Campaign Objective Increase registrations and online readings to become a market leader
Success Story By advising Ask The Answer on the development of their site, and undertaking vigorous testing, we have consistently managed to meet the CPA targets, while increasing spend and traffic. Since we started running the campaign, visitors generated by PPC search marketing have quadrupled, while still maintaining the same CPA. We have also started exploring additional overseas markets.
Client Tailor Made Travel
Industry - Travel
Campaign Objective Support offline advertising campaigns, increase brand profile online, and increase enquiries
Success Story By working very closely with the team at Tailor Made, in the last 12 months online enquires have increased by 30% compared to the previous 12 months, while still remaining well within Tailor Mades CPA targets
a CPA that has consistently out performed offline campaigns.
Client O2 Mobile
Industry - Mobile Phones
Campaign Objective Improve online penetration, increase sales to the Online Shop and lower cost per sale
Success Story Through careful planning, keyword selection and bid management, O2 are now regarded as the leading provider of mobile phones online. Cost per sale decreased 35% as a result while spend increase 800% over a 3 year period. O2 online shop now sells more handsets than the 350 stores in the UK combined, and at a far significantly lower CPA. Orders have increased five-fold since launch.
Client Tesco Diets
Industry - Health
Campaign Objective Improve online penetration, increase sign up volume, lower cost per sign up and compete with established online diet providers
Success Story Through strategic bid management and execution, Tesco Diets are now established as one of the main online diet providers in the UK . Over a 2 year period, spend increased by 11%, while the cost per sign-up actually decreased 61%.
Client Flight Centre
Industry - Travel
Campaign Objective Improve market share, increase sales volume, lower cost per click while maintaining targeted call volume to call centre.
Success Story Through strategic bid management and keyword selection, Flight Centre increased market share by 2% which represents a significant uplift in sales. Average cost per click decreased while monthly spend increased by 250%. Average cost per call decreased providing leads/sales at a lower rate.
Client Friend Finder
Industry - Networking
Campaign Objective Improve market share in the US, Expand into new European markets, Increase sales volume, Lower CPA
Success Story Working with all of the Friend Finders properties, including Adult Friend Finder, Gay Friend Finder, etc. Friend Finder were able to reduce their average cost per registration, providing leads/sales at a lower rate, and establish themselves in the UK and European market. While working with them, due to the success of the campaign, they increased their spend levels by 300% in a 12 month period.
Client Gills Cruise
Industry - Travel
Campaign Objective Improve market share and increase spend levels by 300% over a 12 month period, while keeping their CPL within targets.
Success Story Among other things, we restructed the campaigns and adgroups, targeted the budget better, added negative terms to improve targeting, tightened match targeting, and added ad scheduling. By the end of the second month, CTRs was up from 1.7% to 5%, average CPCs were down by over 50%, and cost per lead was down by 26%.