Case Studies

Client – O2 Mobile
Industry - Mobile Phones
Campaign Objective – Improve online penetration, increase sales to the Online Shop and lower cost per sale
Success Story – Through careful planning, keyword selection and bid management, O2 are now regarded as the leading provider of mobile phones online. Cost per sale decreased 35% as a result while spend increase 800% over a 3 year period. O2 online shop now sells more handsets than the 350 stores in the UK combined, and at a far significantly lower CPA. Orders have increased five-fold since launch.

Client – Tesco Diets
Industry - Health
Campaign Objective – Improve online penetration, increase sign up volume, lower cost per sign up and compete with established online diet providers
Success Story – Through strategic bid management and execution, Tesco eDiets are now established as one of the main online diet providers in the UK . Over a 2 year period, spend increased by 11%, while the cost per sign-up actually decreased 61%.

Client – Flight Centre
Industry - Travel
Campaign Objective – Improve market share, increase sales volume, lower cost per click while maintaining targeted call volume to call centre.
Success Story – Through strategic bid management and keyword selection, Flight Centre increased market share by 2% which represents a significant uplift in sales. Average cost per click decreased while monthly spend increased by 250%. Average cost per call decreased providing leads/sales at a lower rate.